Since i've moved to my present role as the IT manager of a private school, i've had more unsolicited mail, email, and phone calls than i care to mention.  It has reached such plague proportions that i now have our school receptionist screening calls for me, and if i haven't heard of the person, she doesn't put ner through.

I'd like to send out this message to all IT vendors: it doesn't matter if you think you are a legitimate company, if you send unsolicited postal, fax, or electronic mail, or phone me without an existing business relationship, i consider you a spammer.  Your envelopes end up in my rubbish bin, your emails end up in my Mozilla Thunderbird junk folder (usually without me seeing them), and your phone calls stop at reception.  If you persist, you get put on my list of people never to buy from (and i like to spread this information around to my colleagues).

If you want my business, my advice is this: give such good service to your existing clients that they can't help but recommend you.  In the school community, word-of-mouth advertising works - anything else is just a waste of my time and yours.  And by the way, i'm getting such good service from Commander at the moment, that you're fighting a losing battle to begin with.

Unsolicited sales contact is stuff of the last century.  We're not there any more, so give up. If you don't, you're only hurting your own business.